Point really is the name.
And, yes, branding is the game.
CURIOUS
✺
WANT MORE
✺
CURIOUS ✺ WANT MORE ✺
When design
is the whole point.
Brand Identity
Art Direction
UI & UX Design
Editorial Design
There are no fancy names, made up methodologies, there is no recipe, no process. Just don’t be reckless: don’t be pointless.